Catalog

Business Administration: Traditional Day

Dr. Sujata Verma
Program Director
(650) 508-3675
sverma@ndnu.edu

The Bachelor of Science in Business Administration program for traditional day students provides students with a strong foundation in the business environment as they prepare for careers in business as well as advanced study. The major in business administration offers a rich curriculum grounded in ethical values built on a foundation of knowledge of business and management sciences and application of learning internships. Students are advised throughout their time here by faculty mentors in the selection of classes, student clubs, and internship opportunities in order to explore different career paths.

The School of Business and Management approaches education as a team effort with our faculty and staff working with students to prepare them to excel in their chosen professional business and management occupations after graduation. Within the Business Administration major, specialized concentrations are offered in: Accounting, Economics, Entrepreneurship, International Business, Management, and Marketing. We also offer a minor in Business Administration and a minor in Accounting.

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Learning Outcomes:                                         

  • Students will acquire and demonstrate analytical and problem-solving skills within various disciplines of business—accounting, economics, finance, management, and marketing.
  • Students will learn to describe, discuss and analyze current events in American business with attention to the global, social, and ethical dimensions of events.
  • Students will acquire the communication, research, and technological skills needed to analyze a business situation (problem and/or opportunity) and prepare and present a management report.
  • Students will engage in at least one internship or service learning experience to demonstrate relevancy of foundational and theoretical knowledge of their academic major and to gain career related experiences.
  • Students will develop critical thinking abilities and a foundation of ethical principles that allows them to work effectively, respectfully, ethically, and professionally with people of diverse ethnic, cultural, gender, and other backgrounds.

Articulation Agreement

Undergraduate Business Administration programs have an articulation agreement with graduate programs in the School of Business and Management. Qualified students are able to apply in advance of the last semester of undergraduate work to enroll in up to 6 units of selected graduate courses that count toward undergraduate units while also counting toward the master's degree.

Bachelor of Science in Business Administration

In addition to major requirements, students must meet Core Curriculum Requirements and General Degree Requirements.

Prerequisites:          Units
   
BUS1000                     Foundations of Business    3
BUS1008                     Building Business Values 3
BUS1100                     Macroeconomics       3
BUS1108                     Microeconomics         3
BUS1220                     Introduction to Financial Accounting            3
BUS1232                     Managerial Accounting        3
BUS1300                     Community Based Research & Statistical Analysis (CE)* 3

 *MTH 1225, Statistics for Business, is the prerequisite for BUS1300 and can also be used to fulfill the Core Curriculum Mathematics requirement.

Total Prerequisites:          21
   
Major Requirements          Units
   
BUS2000                     Management Principles and Organizational Behavior 3
BUS2008                     Legal Environment of Business       3
BUS2216                     Business Analysis Using Spreadsheets    3
BUS2224                     Corporate Finance 3
BUS2300                     Marketing Principles   3
BUS2335                     International Business (CDiv)     3
BUS2600                     Operations and IT Systems  3
BUS2980/W                Business Policy (Capstone)         3
BUS2990                     Internship (CE) 3
Concentration             (Upper-division electives in the major)    12
   
Total Major Requirements        39
Other Degree Requirements* and General Electives            64

*Other degree requirements include Core Curriculum Requirements and General Degree Requirements (e.g., U.S. History).               

Total Unit Requirement  124

 Areas of Concentration

Students will select one specialized area of courses as their concentration. Additional concentrations can be obtained by completing 12 discrete upper-division units of upper-division electives from courses in the major. Concentration(s) available for selection are:

Accounting
BUS2202                     Intermediate Accounting I
BUS2204                     Intermediate Accounting II
BUS2210                     Federal Income Taxation
BUS2212                     Cost Accounting
BUS2214                     Advanced Accounting
BUS2218                     Auditing

Economics
BUS2104                     Economics of Environment
BUS2108                     Comparative Capitalist Systems
BUS2116                     Economic Development of Less Developed Countries (CDiv)
BUS2124                     International Economics
BUS2240                     Money, Markets, and Financial Institutions
BUS2248                     International Finance

Entrepreneurship
BUS2012                     Business Leadership
BUS2048                     Human Resource Management
BUS2304                     Marketing Analysis and Research
BUS2336                     Market Mapping Management
BUS2340                     Entrepreneurial Management and Marketing
BUS2348                     Finance and Marketing for a New Business Venture

International Business
BUS2024                     Comparative International Management (CDiv)
BUS2116                     Economic Development of Less Developed Countries (CDiv)
BUS2124                     International Economics
BUS2248                     International Finance
BUS2332                     International Marketing (CDiv)
CUL2135                     Business Culture of France vs. USA (CL)
CUL2140                     Business French II (CDiv)

Management
BUS2012                     Business Leadership
BUS2016                     Change and Conflict Management: Theory and Practice (CDiv)
BUS2024                     Comparative International Management (CDiv)
BUS2032                     Managerial Planning and Decision-Making
BUS2040                     Women In Management (CDiv)
BUS2048                     Human Resource Management
BUS2056                     Human Relations Management
BUS2336                     Market Mapping Management
BUS2340                     Entrepreneurial Management and Marketing
BUS2616                     Project Management
THE2159                    Introduction to Arts Management

Marketing
BUS2304                     Marketing Analysis and Research
BUS2316                     Consumer Behavior
BUS2324                     Channel Marketing
BUS2328                     Service Marketing
BUS2332                     International Marketing (CDiv)
BUS2336                     Market Mapping Management
BUS2340                     Entrepreneurial Management and Marketing
BUS2356                     Sales and Sales Management
BUS2364                     Advertising
COM2500                    Public Relations

General Concentration
Any 12 upper-division units of electives approved by the advisor.

Minor in Business Administration

Minors offer students in other Schools an opportunity to explore aspects of business and management sciences without the full commitment of completing the major. The minor in Business Administration comprises 15 units and is available to any undergraduate student in the University.

Minor Requirements     Units
   
BUS1000                     Foundations of Business   3
BUS1100                     Macroeconomics         3
BUS1220                     Introduction to Financial Accounting  3
BUS2000                     Management Principles and Organizational Behavior   3
BUS2300                     Marketing Principles     3
   
Total Minor Units  15

Minor in Accounting

Course work in accounting is highly valued by business employers. Having a minor in accounting will allow the students to gain the additional accounting knowledge and have it reflected on their degree. Further, students who complete their undergraduate degree in Business Administration and this 18-unit Accounting minor will have met the necessary academic requirements needed to take the professional Certified Public Accounting (CPA) examination.

Minor Requirements      Units
   
BUS2202                     Intermediate Accounting I  3
BUS2204                     Intermediate Accounting II    3
BUS2210                     Federal Income Taxation     3
BUS2212                     Cost Accounting     3
BUS2214                     Advanced Accounting       3
BUS2218                     Auditing        3
   
Total Minor Units    18