Students hanging out in New Hall quad


Business Administration: Traditional Day

Dr. Sujata Verma
Program Director
(650) 508-3675

The Bachelor of Science in Business Administration program for traditional day students provides students with a strong foundation in the business environment as they prepare for careers in business as well as advanced study. The major in business administration offers a rich curriculum grounded in ethical values built on a foundation of knowledge of business and management sciences and application of learning internships. Students are advised throughout their time here by faculty mentors in the selection of classes, student clubs, and internship opportunities in order to explore different career paths.

The School of Business and Management approaches education as a team effort with our faculty and staff working with students to prepare them to excel in their chosen professional business and management occupations after graduation. Within the Business Administration major, specialized concentrations are offered in: Accounting, Economics, Entrepreneurship, International Business, Management, and Marketing. We also offer a minor in Business Administration and a minor in Accounting.

Learning Outcomes:

  • Students will acquire and demonstrate analytical and problem-solving skills within various disciplines of business—accounting, economics, finance, management, and marketing.
  • Students will learn to describe, discuss and analyze current events in American business with attention to the global, social, and ethical dimensions of events.
  • Students will acquire the communication, research, and technological skills needed to analyze a business situation (problem and/or opportunity) and prepare and present a management report.
  • Students will engage in at least one internship or service learning experience to demonstrate relevancy of foundational and theoretical knowledge of their academic major and to gain career related experiences.
  • Students will develop critical thinking abilities and a foundation of ethical principles that allows them to work effectively, respectfully, ethically, and professionally with people of diverse ethnic, cultural, gender, and other backgrounds.

Articulation Agreement

Undergraduate Business Administration programs have an articulation agreement with graduate programs in the School of Business and Management. Qualified students are able to apply in advance of the last semester of undergraduate work to enroll in up to 6 units of selected graduate courses that count toward undergraduate units while also counting toward the master’s degree.

Bachelor of Science in Business Administration

In addition to major requirements, students must meet  General Education Requirements and General Degree Requirements.

BUS1000 Foundations of Business 3
BUS1008 Building Business Values 3
BUS1100 Macroeconomics 3
BUS1108 Microeconomics 3
BUS1220 Introduction to Financial Accounting 3
BUS1232 Managerial Accounting 3
BUS1300C Community-Based Research and Statistical Analysis (CE)* 3
*MTH 1225, Statistics for Business, is the prerequisite for BUS1300C and can also be used to fulfill the General Education Mathematics requirement.
Total Prerequisites:


Major Requirements
BUS2000 Management Principles and Organizational Behavior 3
BUS2008 Legal Environment of Business 3
BUS2216 Business Analysis Using Spreadsheets 3
BUS2224 Corporate Finance 3
BUS2300 Marketing Principles 3
BUS2335 International Business (CDiv) 3
BUS2600 Operations and IT Systems 3
BUS2980/W Business Policy (Capstone) 3
BUS2990C Internship (CE) 3
Upper-division electives in the major 12
Total Major Requirements 39
Other Degree Requirements* and General Electives 64
*Other degree requirements include General Education Requirements and General Degree Requirements (e.g., U.S. History).
Total Unit Requirement 124


Areas of Concentration

Students may select one specialized area of courses as their concentration. Additional concentrations can be obtained by completing 12 discrete upper-division units of electives from courses in the major. Concentration(s) available for selection are:

Accounting: Learning Outcomes

  • Students will acquire competency in the more advanced phases of analysis of financial statements, investments and fixed assets; depreciation and depletion; intangible assets; current and long-term liabilities and stockholders equity.
  • Students will demonstrate skills in advanced accounting areas e.g. tax, cost, auditing to enhance their financial decision making.
BUS2202 Intermediate Accounting I
BUS2204 Intermediate Accounting II
BUS2206 Intermediate Accounting III
BUS2210 Federal Income Taxation
BUS2212 Cost Accounting
BUS2214 Advanced Accounting
BUS2218 Auditing
BUS2222 International Accounting


Economics: Learning Outcomes

  • Students will be able to apply advanced microeconomic and macroeconomic theories to explain the role and behavior of individuals, businesses, financial institutions and governments in market-based systems.
  • They will demonstrate an understanding of critical issues facing contemporary global economies, including environmental sustainability, trade, and globalization
BUS2104 Environmental Economics
BUS2108 Comparative Capitalist Systems
BUS2116W Economic Development of Less Developed Countries (CDiv)
BUS2124 International Economics
BUS2240 Money, Markets, and Financial Institutions
BUS2248 International Finance


Entrepreneurship: Learning Outcomes

  • Students will develop a framework for evaluating business opportunities, understanding the special operational, marketing and financial issues of startups.
  • They will be able to identify the challenges and evaluate their own abilities and goals in regard to managing the startup organization as well as develop plans for investor information.
BUS2012 Business Leadership
BUS2048 Human Resource Management
BUS2304 Marketing Analysis and Research
BUS2336 Market Mapping Management
BUS2340 Entrepreneurial Management and Marketing
BUS2348 Finance and Marketing for a New Business Venture


International Business: Learning Outcomes

  • Students will demonstrate detailed familiarity with the impact of the global economy and financial system on US business and organizations, with special attention to socio-economic and cultural differences among nations.
BUS2024 Comparative International Management (CDiv)
BUS2116 Economic Development of Less Developed Countries (CDiv)
BUS2124 International Economics
BUS2248 International Finance
BUS2332 International Marketing (CDiv)
CUL2135 Business Culture of France vs. USA (CL)
CUL2140 Business French II (CDiv)

Management: Learning Outcomes

  • Building on a foundation of the historic management principles and activities of planning, organizing, leading and controlling, students will understand and apply diverse aspects of the managers’ role in the contemporary business environment to develop the knowledge, skills, attitudes and values needed for success.
BUS2012 Business Leadership
BUS2016 Change and Conflict Management: Theory and Practice (CDiv)
BUS2024 Comparative International Management (CDiv)
BUS2032 Managerial Planning and Decision-Making
BUS2040 Women In Management (CDiv)
BUS2048 Human Resource Management
BUS2056 Management of Human Relations
BUS2336 Market Mapping Management
BUS2340 Entrepreneurial Management and Marketing
BUS2616 Project Management
THE2159C Introduction to Arts Management (CE)


Marketing: Learning Outcomes

  • Students will gain expertise in specific areas of marketing, including public relations, communication, research, analysis, evaluation, and applicaton of the tools, methods, and practices of marketing in non-profit, for-profit, domestic and global environments.
BUS2304 Marketing Analysis and Research
BUS2316 Consumer Behavior
BUS2324 Channel Marketing
BUS2328 Service Marketing
BUS2332 International Marketing (CDiv)
BUS2336 Market Mapping Management
BUS2340 Entrepreneurial Management and Marketing
BUS2356 Sales and Sales Management
BUS2364 Advertising


Minor in Business Administration
Minors offer students in other Schools an opportunity to explore aspects of business and management sciences without the full commitment of completing the major. The minor in Business Administration comprises 15 units and is available to any undergraduate student in the University.

Minor Requirements Units
BUS1000 Foundations of Business 3
BUS1100 Macroeconomics 3
BUS1220 Introduction to Financial Accounting 3
BUS2000 Management Principles and Organizational Behavior 3
BUS2300 Marketing Principles 3
Total Minor Units


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