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Catalog

Business Administration: Traditional Day

Dr. Sujata Verma

Program Director

(650) 508-3675

sverma@ndnu.edu

 

The Bachelor of Science in Business Administration program for traditional day students provides students with a strong foundation in the business environment as they prepare for careers in business as well as advanced study. The major in business administration offers a rich curriculum grounded in ethical values built on a foundation of knowledge of business and management sciences and application of learning internships. Students are advised throughout their time here by faculty mentors in the selection of classes, student clubs, and internship opportunities in order to explore different career paths.

The School of Business and Management approaches education as a team effort with our faculty and staff working with students to prepare them to excel in their chosen professional business and management occupations after graduation. Within the Business Administration major, specialized concentrations are offered in: Accounting, Economics, Entrepreneurship, International Business, Management, and Marketing. We also offer a minor in Business Administration and a minor in Accounting.

 

Learning Outcomes:

  • Students will acquire and demonstrate analytical and problem-solving skills within various disciplines of business—accounting, economics, finance, management, and marketing.
  • Students will learn to describe, discuss and analyze current events in American business with attention to the global, social, and ethical dimensions of events.
  • Students will acquire the communication, research, and technological skills needed to analyze a business situation (problem and/or opportunity) and prepare and present a management report.
  • Students will engage in at least one internship or service learning experience to demonstrate relevancy of foundational and theoretical knowledge of their academic major and to gain career related experiences.
  • Students will develop critical thinking abilities and a foundation of ethical principles that allows them to work effectively, respectfully, ethically, and professionally with people of diverse ethnic, cultural, gender, and other backgrounds.

 

Articulation Agreement

Undergraduate Business Administration programs have an articulation agreement with graduate programs in the School of Business and Management. Qualified students are able to apply in advance of the last semester of undergraduate work to enroll in up to 6 units of selected graduate courses that count toward undergraduate units while also counting toward the master's degree.

 

Bachelor of Science in Business Administration

In addition to major requirements, students must meet  General Education Requirements and General Degree Requirements.

 

Prerequisites:                                                                                                           Units

BUS1000                     Foundations of Business                                                          3

BUS1008                     Building Business Values                                                          3

BUS1100                     Macroeconomics                                                                      3

BUS1108                     Microeconomics                                                                      3

BUS1220                     Introduction to Financial Accounting                                     3

BUS1232                     Managerial Accounting                                                            3

BUS1300C                  Community-Based Research and Statistical Analysis (CE)*     3

 

*MTH 1225, Statistics for Business, is the prerequisite for BUS1300C and can also be used to fulfill the General Education Mathematics requirement.

Total Prerequisites:                                                                                                 21

Major Requirements                                                                                                           Units

BUS2000                     Management Principles and Organizational Behavior              3

BUS2008                     Legal Environment of Business                                               3

BUS2216                     Business Analysis Using Spreadsheets                                      3

BUS2224                     Corporate Finance                                                                   3

BUS2300                     Marketing Principles                                                                3

BUS2335                     International Business (CDiv)                                                  3

BUS2600                     Operations and IT Systems                                                      3

BUS2980/W               Business Policy (Capstone)                                                      3

BUS2990C                  Internship (CE)                                                                       3

Upper-division electives in the major                                                                          12
Total Major Requirements                                                                                     39

Other Degree Requirements* and General Electives                                                   64
*Other degree requirements include General Education Requirements and General Degree Requirements (e.g., U.S. History).

 

Total Unit Requirement                                                                                         124

 

Areas of Concentration
Students may select one specialized area of courses as their concentration. Additional concentrations can be obtained by completing 12 discrete upper-division units of

electives from courses in the major. Concentration(s) available for selection are:

Accounting: Learning Outcomes

  • Students will acquire competency in the more advanced phases of analysis of financial statements, investments and fixed assests; depreciation and depletion; intangible assests; current and long-term liabilities and stockholders equity.
  • Students will demonstrate skills in advanced accounting areas e.g. tax, cost, auditing to enhance their financial decision making.


BUS2202                     Intermediate Accounting I
BUS2204                     Intermediate Accounting II
BUS2206                     Intermediate Accounting III
BUS2210                     Federal Income Taxation

BUS2212                     Cost Accounting

BUS2214                     Advanced Accounting

BUS2218                     Auditing
BUS2222                     International Accounting

 

Economics: Learning Outcomes

  • Students will be able to apply advanced microeconomic and macroeconomic theories to explain the role and behavior of individuals, businesses, financial institutions and governments in market-based systems.
  • They will demonstrate an understanding of critical issues facing contemporary global economies, including environmental sustainability, trade, and globalization

 

BUS2104                     Environmental Economics
BUS2108                     Comparative Capitalist Systems
BUS2116W                 Economic Development of Less Developed Countries (CDiv)
BUS2124                     International Economics
BUS2240                     Money, Markets, and Financial Institutions
BUS2248                     International Finance

 

 

Entrepreneurship: Learning Outcomes

  • Students will develop a framework for evaluating business opportunites, understanding the special operational, marketing and financial issues of startups.
  • They will be able to identify the challenges and evaluate their own abilities and goals in regard to managing the startup organization as well as develop plans for investor information.

BUS2012                     Business Leadership
BUS2048                     Human Resource Management
BUS2304                     Marketing Analysis and Research
BUS2336                     Market Mapping Management
BUS2340                     Entrepreneurial Management and Marketing
BUS2348                     Finance and Marketing for a New Business Venture

 

International Business: Learning Outcomes

  • Students will demonstrate detailed familiarity with the impact of the global economy and financial system on US business and organizations, with special attention to socio-ecomomic and cultural differences among nations.

BUS2024                     Comparative International Management (CDiv)
BUS2116                     Economic Development of Less Developed Countries (CDiv)

BUS2124                     International Economics
BUS2248                     International Finance
BUS2332                     International Marketing (CDiv)

CUL2135                    Business Culture of France vs. USA (CL)

CUL2140                    Business French II (CDiv)

Management: Learning Outcomes

  • Building on a foundation of the historic management principles and activites of planning, organizing, leading and controlling, students will understand and apply diverse aspects of the managers’ role in the contemporary business environment to develop the knowledge, skills, attitudes and values needed for success.

BUS2012                     Business Leadership
BUS2016                     Change and Conflict Management: Theory and Practice (CDiv)
BUS2024                     Comparative International Management (CDiv)
BUS2032                     Managerial Planning and Decision-Making
BUS2040                     Women In Management (CDiv)
BUS2048                     Human Resource Management
BUS2056                     Management of Human Relations
BUS2336                     Market Mapping Management
BUS2340                     Entrepreneurial Management and Marketing

BUS2616                     Project Management

THE2159C                  Introduction to Arts Management (CE)

 

Marketing: Learning Outcomes

  • Students will gain expertise in specific areas of marketing, including public relations, communication, research, analysis, evaluation, and applicaton of the tools, methods, and practices of markeing in non-profit, for-profit, domestic and global environments.

BUS2304                     Marketing Analysis and Research
BUS2316                     Consumer Behavior

BUS2324                     Channel Marketing
BUS2328                     Service Marketing
BUS2332                     International Marketing (CDiv)
BUS2336                     Market Mapping Management
BUS2340                     Entrepreneurial Management and Marketing

BUS2356                     Sales and Sales Management
BUS2364                     Advertising

 

Minor in Business Administration
Minors offer students in other Schools an opportunity to explore aspects of business and management sciences without the full commitment of completing the major. The minor in Business Administration comprises 15 units and is available to any undergraduate student in the University.

 

Minor Requirements                                                                                               Units

BUS1000                     Foundations of Business                                                          3

BUS1100                     Macroeconomics                                                                      3

BUS1220                     Introduction to Financial Accounting                                     3

BUS2000                     Management Principles and Organizational Behavior              3

BUS2300                     Marketing Principles                                                                3

 

Total Minor Units                                                                                                    15