Students hanging out in New Hall quad

Catalog

Communication

Dr. Judy Buller

Program Director

(650) 508-3734

jbuller@ndnu.edu

 

The Bachelor of Arts in Communication program provides students with hands-on experiences in journalism and communication as well as an understanding of the social and cultural impact of media. NDNU students are well prepared for positions in a vast range of fields such as journalism, public relations, corporate communication, and marketing. A strong internship program provides opportunities for practical application and access to job opportunities. The Argonaut is our award-winning newspaper and website that gives students an opportunity to dive into the process of news production from writing and editing to layout and advertising sales.  Students can earn a general degree in Communication or choose a concentration in Public Relations or Media Studies. Students in other majors are also able to obtain a minor in Communication.

 

Learning Outcomes:

  • Students will develop the ability to understand and demonstrate adherence to ethical principles and recognize the role diversity plays in all communication.
  • Students will develop the ability to critically evaluate the role of mass media’s effect on culture and its role in a democracy.
  • Students will develop their abilities in speech to inform or persuade using research and critical thinking skills.
  • Students will master the use of emerging technologies in all communication.
  • Students will develop the ability to write effectively in a clear, concise, and informative manner.

 

Bachelor of Arts in Communication

The undergraduate degree program requires 124 semester units of course credit (core major, electives, general education.) The communication program consists of 48 units of Core Major courses comprised of lower-division and upper-division.

 

Major Requirements                                                                                               Units

COM1000                   Introduction to Communication                                              3

COM1008                   Oral Communication                                                               3

COM1456L/2456L     Media Production Lab                                                             3
COM2440                   Writing for the Media                                                              3

COM2445                   Social Media                                                                            3

COM2981                   Communication Seminar                                                         3

COM2990C                 Internship (CE)*                                                                      6

*At least 3 units must be completed in the nonprofit sector.

 

One three-unit elective from the following or from other approved topics:                3

COM2416                Holocaust
COM2986                Special Topics approved by the advisor

21 elective units of upper-division course work in the major                                      21

Total Major Requirements                                                                                     48

Other Degree Requirements* and Electives                                                                76

*Other degree requirements include General Education Requirements and General Degree Requirements (e.g., U.S. History).

 

Total Unit Requirement                                                                                         124

 

Areas of Concentration

Students may select one specialized area of courses as their concentration.
Concentration(s) available for selection are:

Media Studies                                                                                                          Units

One course from the following:                                                                                   3

ART2401                 Media Graphics: Graphic Design
ART2625                 Photography

COM2408                   Media, Politics, and Society                                                     3
COM2428                   Desktop Publishing                                                                 3
COM2449                   Digital Communication I                                                         3
COM2450                   Digital Communication II                                                        3
SOC2417                     Interpersonal/Intercultural Communication (CDiv)                3

 

One elective in English or Political Science from the following                                  3

ENG2008                The Bohemian
ENG2010                Writing in the Disciplines
ENG2108                Advanced Writing
ENG2142                Creative Writing

ENG2144                Creative Writing: Poetry

ENG2148                Creative Writing: Fiction

ENG2152                Creative Writing: Playwriting

ENG2156                Creative Writing: Screenwriting

PSC2110                  International Relations

PSC2301C                State and Local Government (CE)

PSC2310                  Parties, Politics, and Campaigning

PSC2320                  The Constitution
PSC2330                  Gender and the Law

 

Public Relations                                                                                                      Units

One course from the following:                                                                                   3

BUS1000                  Foundations of Business

BUS2304                  Market Analysis and Research

BUS2300                     Marketing Principles                                                                3
BUS2364                     Advertising                                                                              3

COM1001/2001         Public Relations Principles                                                      3

COM2502                   Public Relations Writing                                                         3

COM2510                   Public Relations Cases and Campaigns                                     3

One approved Business elective from the following:                                                   3

BUS2010                  Professional Ethics and Social Responsibility
BUS2016                  Change and Conflict Management
BUS2324                  Channel Marketing
BUS2328                  Service Marketing


Minor in Communication
Minors offer students in other Schools an opportunity to explore aspects of communication without the full commitment of completing the major. The minor in Communication comprises 15 units and is available to any undergraduate student in the University.

 

 

Minor Requirements                                                                                               Units

COM1000                   Introduction to Communication                                              3

COM1008                   Oral Communication                                                               3

A minimum of 9 units chosen from the Communication                                             9
Department, of which 6 units must be upper-division.

Total Minor Requirements                                                                                                15