Students hanging out in New Hall quad

Catalog

Communication

Dr. Judy Buller
Program Director
(650) 508-3734
jbuller@ndnu.edu

The Bachelor of Arts in Communication program provides students with hands-on experiences in journalism and communication as well as an understanding of the social and cultural impact of media. NDNU students are well prepared for positions in a vast range of fields such as journalism, public relations, corporate communication, and marketing. A strong internship program provides opportunities for practical application and access to job opportunities. The Argonaut is our award-winning newspaper and website that gives students an opportunity to dive into the process of news production from writing and editing to layout and advertising sales.  Students can earn a general degree in Communication or choose a concentration in Public Relations or Media Studies. Students in other majors are also able to obtain a minor in Communication.

Learning Outcomes:

  • Students will develop the ability to understand and demonstrate adherence to ethical principles and recognize the role diversity plays in all communication.
  • Students will develop the ability to critically evaluate the role of mass media’s effect on culture and its role in a democracy.
  • Students will develop their abilities in speech to inform or persuade using research and critical thinking skills.
  • Students will master the use of emerging technologies in all communication.
  • Students will develop the ability to write effectively in a clear, concise, and informative manner.

Bachelor of Arts in Communication

The undergraduate degree program requires 124 semester units of course credit (core major, electives, general education.) The communication program consists of 48 units of Core Major courses comprised of lower-division and upper-division.

Major Requirements
Units
COM1000 Introduction to Communication 3
COM1008 Oral Communication 3
COM1456L/2456L Media Production Lab 3
COM2440 Writing for the Media 3
COM2445 Social Media 3
COM2981 Communication Seminar 3
COM2990C Internship (CE)* 6
*At least 3 units must be completed in the nonprofit sector.
One three-unit elective from the following or from other approved topics: 3
     COM2416      Holocaust
     COM2986      Special Topics approved by the advisor
21 elective units of upper-division course work in the major 21
Total Major Requirements   48
Other Degree Requirements* and Electives 76
*Other degree requirements include General Education Requirements and General Degree Requirements (e.g., U.S. History).
Total Unit Requirement
124

Areas of Concentration

Students may select one specialized area of courses as their concentration.
Concentration(s) available for selection are:

Media Studies
Units
One course from the following: 3
     ART2401      Media Graphics: Graphic Design
     ART2625      Photography
COM2408 Media, Politics, and Society 3
COM2428 Desktop Publishing 3
COM2449 Digital Communication I 3
COM2450 Digital Communication II 3
SOC2417 Interpersonal/Intercultural Communication (CDiv) 3
One elective in English or Political Science from the following 3
     ENG2008      The Bohemian
     ENG2010      Writing in the Disciplines
     ENG2108      Advanced Writing
     ENG2142      Creative Writing
     ENG2144      Creative Writing: Poetry
     ENG2148      Creative Writing: Fiction
     ENG2152      Creative Writing: Playwriting
     ENG2156      Creative Writing: Screenwriting
     PSC2110      International Relations
     PSC2301C      State and Local Government (CE)
     PSC2310      Parties, Politics, and Campaigning
     PSC2320      The Constitution
     PSC2330      Gender and the Law

 

Public Relations
Units
One course from the following: 3
     BUS1000      Foundations of Business
     BUS2304      Market Analysis and Research
BUS2300 Marketing Principles 3
BUS2364 Advertising 3
COM1001/2001 Public Relations Principles 3
COM2502 Public Relations Writing 3
COM2510 Public Relations Cases and Campaigns 3
One approved Business elective from the following: 3
     BUS2010      Professional Ethics and Social Responsibility
     BUS2016      Change and Conflict Management
     BUS2324      Channel Marketing
     BUS2328      Service Marketing


Minor in Communication

Minors offer students in other Schools an opportunity to explore aspects of communication without the full commitment of completing the major. The minor in Communication comprises 15 units and is available to any undergraduate student in the University.

Minor Requirements
Units
COM1000 Introduction to Communication 3
COM1008 Oral Communication 3
A minimum of 9 units chosen from the Communication Department, of which 6 units must be upper-division. 9
Total Minor Requirements    15