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Catalog

Master of Business Administration

Jordan Holtzman
Program Director
(650) 508-3637
(510) 375-1348
jholtzman@ndnu.edu

The Master of Business Administration (MBA) degree program at NDNU offers students a scholarly environment focused on fostering innovation, superior management, and leadership competencies through the practice of analytical decision-making. Our MBA program is structured to encourage the development of professional skills recognized as essential in today’s business environment, including strategic thinking, interpersonal communication, critical decision-making, global business management, leadership, leveraging technological advances, serving global markets, systems thinking, problem-solving, ethics, and corporate social responsibility. The program combines theory with practice in order to explore the evolving nature of managerial practices in an increasingly technology-driven, globalizing business environment. Students also develop a thorough understanding of social and political factors that enhances their study of management.

Learning Outcomes

  • Students will be able to understand, analyze, and communicate global, economic, legal, and ethical aspects of business.
  • Students will be able to demonstrate effective leadership and collaboration skills needed to make business-critical decisions and accomplish functional, organizational, and professional goals.
  • Students will be able to demonstrate written and oral communication and information literacy competencies that support the effectiveness of strategic planning, marketing, and operational activities.
  • Students will be able to evaluate and apply the effective use of technology to optimize business performance.
  • Students will be able to develop comprehensive solutions to business problems by synthesizing and evaluating information using qualitative and quantitative methods of reasoning and analysis.
  • Students will be able to apply the NDNU Hallmarks (community engagement and social justice) to course curriculum.

Concentration Learning Outcomes

Finance

  1. Develop a comprehensive understanding of the tools, techniques and frameworks for evaluating projects, companies and securities in order to make optimal investment and risk-management decisions.
  2. Develop an understanding of the role of markets and financial institutions in the macroeconomy as well as the financial decision-making dynamics of the individual consumer.
  3. Understand how global financial market dynamics impact financial decision making within firms and domestic market economies.

Human Resources Management

  1. Understand and apply human resources best practices, leadership and risk management principles that foster the development of productive work environments that treat employees equitably.
  2. Apply evidence-based management techniques and research findings to optimize the quality of employee, group and firm level managerial decision-making within organizations.
  3. Gain an understanding of how to develop and analyze the efficacy of performance management programs within organizations.

Marketing

  1. Develop an awareness and facility with the tools and techniques used to make sustainable marketing strategy decisions in product design, pricing, distribution and promotion activities.
  2. Gain a comprehensive understanding of domestic and global consumer behavior and how cultural dynamics impact upon marketing strategy.
  3. Gain a comprehensive understanding of modern-day marketing trends and techniques that can be used to sense and fulfill evolving consumer demand patterns.

Media & Promotion (Marketing Communications)

  1. Develop a comprehensive understanding of social, digital and traditional media practices using a framework of integrated marketing communications.
  2. Hone copywriting and messaging skills to effectively communicate an organization’s brand story to the appropriate audiences.
  3. Gain an understanding of how organizations can effectively partner with key publics to accomplish organizational and social goals.

Admission Information

Fully admitted students will need to meet the following requirements:

  1. A four-year bachelor's degree from an accredited institution
  2. A cumulative grade point average of 2.5 or better
  3. Two academic and/or professional recommendations
  4. Work experience is preferred.
  5. A personal interview with the Program Director may be required.
  6. The satisfactory completion of undergraduate course work in financial accounting, statistics, macroeconomics, and microeconomics

International students should also refer to the general graduate admission requirements.

Program Requirements

The MBA program requires 36 semester units of graduate course credit:

  • Core — 24 units
  • Concentration — 12 units
  • Foundation — no credit

Foundational Knowledge

Students in the MBA program are required to have a foundational knowledge that will facilitate learning advanced concepts. Foundation courses may have been taken in an undergraduate degree program or subsequent to the completion of the bachelor’s degree and must be completed with a grade of C or better. If the courses have not been completed prior to admission, students can still be admitted conditionally but must complete the undergraduate equivalent of these requirements early in their program of study. The following are the required MBA foundation courses:

  • Financial Accounting
  • Macroeconomics
  • Microeconomics
  • Statistics

MBA Core Courses

These courses are designed to prepare students in the functional areas traditionally comprising the field of Business Administration. Students must complete all of the Core Courses.

Core Major
Units
BUS4000 Organizational and Management Theory 3
BUS4040 Legal and Ethical Dimensions of Business 3
BUS4100 Management Accounting 3
BUS4108 Corporate Financial Management 3
BUS4200 Enterprise Information Management Systems 3
BUS4208 Global Operations Management 3
BUS4400 Marketing Planning and Analysis 3
BUS4980 Business Policy (Capstone) 3
Total Core Units
24

 

Areas of Concentration

In addition to Core courses, all MBA students are required to take an additional 12 graduate units. Students concentrating in Finance, Human Resource Management, or Marketing, must take at least 9 units from the approved course list for the chosen concentration. The remaining 3 units may be satisfied by any BUS graduate elective approved by the graduate program advisor. Students concentrating in Media and Promotion must take all 12 units from the approved course list for that concentration. (Please note that acceptance into the Media and Promotion concentration requires satisfaction of additional criteria.**) Students desiring a broader study can elect to pursue a general degree and select any 12 units of electives approved by the graduate program advisor.

Finance
BUS4124 Government, Budget, and Finance
BUS4132 Investments
BUS4140 Derivatives and Risk Management
BUS4148 International Finance
BUS4158 Behavioral Finance

 

Human Resource Management
BUS4508 Human Resource Management*
Plus 9 units from the following:
     BUS4248      Global Management of Virtual Teams
     BUS4516      Managing Diversity
     BUS4524      Labor Management Relations
     BUS4532      Conflict Management
     BUS4540      Recruitment, Training, and Development
     BUS------      Elective
*BUS4508 is required for this concentration.

 

Marketing
BUS4008 Entrepreneurship
BUS4404 Consumer Behavior
BUS4408 Marketing Research
BUS4420 Digital Marketing
BUS4424 Advertising and Promotion
BUS4432 International Marketing
BUS4440 Spatial Analysis for Policymakers
BUS4456 Public Relations
BUS------ Elective

 

Media and Promotion **
BUS4420 Digital Marketing
BUS4424 Advertising and Promotion
BUS4448 Copywriting
Plus one of the following courses:
     BUS4404      Consumer Behavior
     BUS4408      Marketing Research
     BUS4456      Public Relations

**Students wishing to pursue this concentration must satisfactorily complete a copywriting aptitude test and show evidence of satisfactory academic performance.  See graduate advisor for details.

**The following are required by the Program Director from students applying to this concentration:

  • Statement of purpose
  • Copywriting Aptitude Test
  • Evidence of academic ability based on undergraduate achievement and on performance to date at NDNU