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Catalog

Master of Business Administration

Jordan Holtzman

Program Director

(650) 508-3637

(510) 375-1348

jholtzman@ndnu.edu

 

The Master of Business Administration (MBA) degree program at NDNU offers students a scholarly environment focused on fostering innovation, superior management, and leadership competencies through the practice of analytical decision-making. Our MBA program is structured to encourage the development of professional skills recognized as essential in today’s business environment, including strategic thinking, interpersonal communication, critical decision-making, global business management, leadership, leveraging technological advances, serving global markets, systems thinking, problem-solving, ethics, and corporate social responsibility. The program combines theory with practice in order to explore the evolving nature of managerial practices in an increasingly technology-driven, globalizing business environment. Students also develop a thorough understanding of social and political factors that enhances their study of management.

 

Learning Outcomes

  • Students will be able to understand, analyze, and communicate global, economic, legal, and ethical aspects of business.
  • Students will be able to demonstrate effective leadership and collaboration skills needed to make business-critical decisions and accomplish functional, organizational, and professional goals.
  • Students will be able to demonstrate written and oral communication and information literacy competencies that support the effectiveness of strategic planning, marketing, and operational activities.
  • Students will be able to evaluate and apply the effective use of technology to optimize business performance.
  • Students will be able to develop comprehensive solutions to business problems by synthesizing and evaluating information using qualitative and quantitative methods of reasoning and analysis.
  • Students will be able to apply the NDNU Hallmarks (community engagement and social justice) to course curriculum.

 

Concentration Learning Outcomes

 

Finance

  1. Develop a comprehensive understanding of the tools, techniques and frameworks for evaluating projects, companies and securities in order to make optimal investment and risk-management decisions.
  2. Develop an understanding of the role of markets and financial institutions in the macroeconomy as well as the financial decision-making dynamics of the individual consumer.
  3. Understand how global financial market dynamics impact financial decision making within firms and domestic market economies.

 

Human Resources Management

  1. Understand and apply human resources best practices, leadership and risk management principles that foster the development of productive work environments that treat employees equitably.
  2. Apply evidence-based management techniques and research findings to optimize the quality of employee, group and firm level managerial decision-making within organizations.
  3. Gain an understanding of how to develop and analyze the efficacy of performance management programs within organizations.

 

Marketing

  1. Develop an awareness and facility with the tools and techniques used to make sustainable marketing strategy decisions in product design, pricing, distribution and promotion activities.
  2. Gain a comprehensive understanding of domestic and global consumer behavior and how cultural dynamics impact upon marketing strategy.
  3. Gain a comprehensive understanding of modern-day marketing trends and techniques that can be used to sense and fulfill evolving consumer demand patterns.

 

Media & Promotion (Marketing Communications)

  1. Develop a comprehensive understanding of social, digital and traditional media practices using a framework of integrated marketing communications.
  2. Hone copywriting and messaging skills to effectively communicate an organization’s brand story to the appropriate audiences.
  3. Gain an understanding of how organizations can effectively partner with key publics to accomplish organizational and social goals.

Admission Information
Fully admitted students will need to meet the following requirements:

1. A four-year bachelor's degree from an accredited institution

2. A cumulative grade point average of 2.5 or better

3. Two academic and/or professional recommendations

4. Work experience is preferred.

5. A personal interview with the Program Director may be required.

6. The satisfactory completion of undergraduate course work in financial accounting, statistics, macroeconomics, and microeconomics

International students should also refer to the general graduate admission requirements.

 

Program Requirements
The MBA program requires 36 semester units of graduate course credit:

  • Core — 24 units
  • Concentration — 12 units
  • Foundation — no credit

 

Foundational Knowledge

Students in the MBA program are required to have a foundational knowledge that will facilitate learning advanced concepts. Foundation courses may have been taken in an undergraduate degree program or subsequent to the completion of the bachelor’s degree andmust be completed with a grade of C or better. If the courses have not been completed prior to admission, students can still be admitted conditionally but must complete the undergraduate equivalent of these requirements early in their program of study. The following are the required MBA foundation courses:

  • Financial Accounting
  • Macroeconomics
  • Microeconomics
  • Statistics

 

MBA Core Courses

These courses are designed to prepare students in the functional areas traditionally comprising the field of Business Administration. Students must complete all of the Core Courses.

 

Core Major                                                                                                               Units

BUS4000                     Organizational and Management Theory                                 3

BUS4040                     Legal and Ethical Dimensions of Business                               3

BUS4100                     Management Accounting                                                         3

BUS4108                     Corporate Financial Management                                            3

BUS4200                     Enterprise Information Management Systems                         3

BUS4208                     Global Operations Management                                              3

BUS4400                     Marketing Planning and Analysis                                             3

BUS4980                     Business Policy (Capstone)                                                      3

Total Core Units                                                                                                       24

 

Areas of Concentration
In addition to Core courses, all MBA students are required to take an additional 12 graduate units. Students concentrating in Finance, Human Resource Management, or Marketing, must take at least 9 units from the approved course list for the chosen concentration. The remaining 3 units may be satisfied by any BUS graduate elective approved by the graduate program advisor. Students concentrating in Media and Promotion must take all 12 units from the approved course list for that concentration. (Please note that acceptance into the Media and Promotion concentration requires satisfaction of additional criteria.**) Students desiring a broader study can elect to pursue a general degree and select any 12 units of electives approved by the graduate program advisor.

 

Finance

BUS4124                     Government, Budget, and Finance

BUS4132                     Investments

BUS4140                     Derivatives and Risk Management

BUS4148                     International Finance

BUS4158                     Behavioral Finance

BUS------                     Elective

 

Human Resource Management

BUS4508                     Human Resource Management*
Plus 9 units from the following:

BUS4248                   Global Management of Virtual Teams

BUS4516                     Managing Diversity

BUS4524                     Labor Management Relations

BUS4532                     Conflict Management

BUS4540                     Recruitment, Training, and Development

BUS------                     Elective

*BUS4508 is required for this concentration.

Marketing
BUS4008                     Entrepreneurship
BUS4404                     Consumer Behavior

BUS4408                     Marketing Research

BUS4420                     Digital Marketing
BUS4424                     Advertising and Promotion

BUS4432                     International Marketing

BUS4440                     Spatial Analysis for Policymakers

BUS4456                     Public Relations

BUS------                     Elective

 

Media and Promotion **
BUS4420                     Digital Marketing

BUS4424                     Advertising and Promotion
BUS4448                     Copywriting

Plus one of the following courses:

BUS4404                  Consumer Behavior
BUS4408                  Marketing Research

BUS4456                  Public Relations

 

**Students wishing to pursue this concentration must satisfactorily complete a copywriting aptitude test and show evidence of satisfactory academic performance.  See graduate advisor for details.

**The following are required by the Program Director from students applying to this concentration:

  • Statement of purpose
  • Copywriting Aptitude Test
  • Evidence of academic ability based on undergraduate achievement and on performance to date at NDNU