COM1000 Introduction to Communication (3)
A survey of media, including broadcast, print, radio, film, and Internet. Students learn critical approaches to media messages and media ethics.
COM1001 Public Relations Principles (3)
Study of public relations as a profession and as a management function. Focuses on principles and methods of creating public relations programs using both traditional and new media with applications in business, nonprofit organizations, education, and public policy.
COM1008 Oral Communication (3)
Students develop their skills to become confident and effective speakers and learn how to gather organized researched information from a variety of sources for making informative and persuasive arguments. Course methodology includes group discussions and extemporaneous presentations of prepared speeches. Students advance critical thinking skills by conducting extensive analyses of outside speeches.
COM1456L Media Production Lab (1-3)
Produces the campus newspaper, The Argonaut, and its website, http://theargonaut.net, which provide hands-on instruction in all aspects of news production, including news, editorial and feature writing, editing, headline writing, layout, design, photography, and advertising design and sales. May be repeated for credit.
COM2001 Public Relations Principles (3)
Study of public relations as a profession and as a management function. Focuses on principles and methods of creating public relations programs using both traditional and new media with applications in business, nonprofit organizations, education, and public policy. The work required for upper-division credit will differ in both quantity and quality from that required for lower-division credit.
COM2408 Media, Politics, and Society (3)
Focuses on effects of mass media on society and the conflicts that arise in the political, social, legal, cultural, and economic arenas. How the media presents political leaders and national issues that shape society are examined. Emerging new media are critically analyzed for persuasive content.
COM2416 The Holocaust (CDiv) (3)
Provides a history of anti-Semitism, racist ideology of National Socialism, the death camp experience, propaganda analysis, and media usage of the Third Reich and psychological strategies of survivors, perpetrators, and bystanders. Responses of Christians, Jews, and the student's individual response are compared. Guest speakers include survivors and Jewish and Christian clergy. Applications are made to contemporary genocide.
COM2428 Desktop Publishing (3)
Students learn desktop publishing skills using software, such as InDesign and Photoshop, for document design for internships, personal and classroom use, and on the job. Special attention is paid to the mechanics and psychologies of design in print and Web publications.
COM2440 Writing for the Media (3)
This course covers the mechanics of effective writing for various media, including broadcast, public relations, and marketing as well as traditional media, as they meld onto the Internet. Fulfills General Education Upper-Division Writing requirement.
COM2445 Social Media (3)
Focuses on learning the craft of working with social media and will include experience with some or all of the following: twitter, WordPress/blogging, social media websites, e-mail, newsletters. Also covers ethics, law, and etiquette.
COM2449 Digital Communication I (3)
Students learn audio, script production, podcasting, and interviewing using digital media. Also covers ethics and law.
COM2450 Digital Communication II (3)
Students learn photography, video shooting, and pairing images with sound, advanced interviewing, and digital editing. Also covers ethics and law.
COM2456L Media Production Lab (1-3)
Produces the campus newspaper, The Argonaut, and its website, http://theargonaut.net, which provides hands-on instruction in all aspects of news production, including news, editorial and feature writing, editing, headline writing, layout, design, photography, and advertising design and sales. The work required for upper-division credit will differ in both quantity and quality from that required for lower-division credit. May be repeated for credit. Three units Fulfills General Education Upper Division Writing requirement.
COM2502 Public Relations Writing (3)
Focuses on writing as a tool for developing effective messages tailored to multiple audiences through news releases, media kits, opinion pieces, public service announcements, newsletters, flyers, and others.
COM2510 Public Relations Cases and Campaigns (3)
Prerequisite: COM1001/2001 or permission of the instructor
Analyses and application of public relations strategy in recent cases and campaigns drawn from business and nonprofit sectors, including public issues campaigns and crisis communications. Students form teams to plan a public campaign.
COM2981 Communication Seminar (BA Capstone) (3)
Prerequisite: completion of all Major Core course work
This capstone course helps students integrate and build on prior learning in communication for future application either in graduate school or in the workforce.
COM2986 Special Topics (3)
A course to be utilized for seminars and special lectures in topics that are not offered on a regular basis. This course will address a specific need or current interest and/or trend in the field pertaining to the program’s curriculum. Consult syllabus as content will vary from semester to semester depending on the research interests of the faculty teaching the course.
COM2990 Internship (CE) (3)
Prerequisite: senior status or by permission of program director
Provides students with the opportunity to work in a nonprofit or for-profit industry to gain career-related experience. The internship will require 100 hours during which the student will acquire further industry knowledge and develop skills necessary for professional advancement. (Course may be repeated up to a maximum total of 9 units of credit).