BUS1000 Foundations of Business (3)
An introductory business course surveying the business environment and functional areas of business practice.
BUS1008 Building Business Values (3)
Students learn the relationship between law and morality, develop individual core values, and study various business decision-making models.
BUS1016 Human Relations Management (3)
The course is based in applied social psychology and is aimed at increasing knowledge of effective individual, group, and team practices in management. Through experiential exercises and discussions, participants in the course explore group dynamics as well as personality and relationship theory.
BUS1100 Macroeconomics (3)
Gives an overview of the national economic structure and the relationships among the major aggregates. Topics include national income accounting, monetary vs. fiscal policy, the banking system, and approaches to economic analysis. Fulfills the Core Curriculum Social and Behavioral Science requirement.
BUS1108 Microeconomics (3)
Gives a detailed examination of a specific component of the national economic system (industry, firm, household) as each impacts the aggregate. Topics include implications of the pricing process and contemporary issues. Fulfills the Core Curriculum Social and Behavioral Science requirement.
BUS1200 Personal Financial Planning (3)
Gives an overview of the fundamental concepts and practices of financial management and planning for the individual. Specific topics include budgeting, goal-setting with controls, asset management, tax planning, and portfolios. Fulfills the Core Curriculum Social and Behavioral Science requirement.
BUS1208 Preparation for Financial Accounting (1)
The workshop will address basic accounting fundamentals and principles, including business transactions, double-entry accounting, and financial statements such as the balance sheet, income statement, and statement of cash flows. A self-paced text is expected to be reviewed prior to attendance.
BUS1220 Introduction to Financial Accounting (3)
This introduction to financial accounting will address the recording, classification, and reporting of business transactions, emphasizing double entry accounting systems consistent with Generally Accepted Accounting Principles. Detailed discussion will surround revenue recognition, cash, inventories, current liabilities, fixed assets and depreciation methods, bonds, and equity.
BUS1224 Financial Accounting (3)
Emphasizes internal control as well as recording, reporting, and analysis of specific transactions for short-term and long-term assets and liabilities and stockholders' equity. Some consideration is given to accounting for proprietorships and partnerships. Particular attention is paid to the statement of cash flows.
BUS1232 Managerial Accounting (3)
Introduces methods to utilize financial information for internal line management use. This course extends the study of accounting in the preparation of and the evaluation of management reports to facilitate planning, control, and decision-making. Selected areas of focus include job-order and process costing systems, cost behavior and cost-volume-profit analysis, budgeting, and activity-based and standard costing systems.
BUS1300 Community-Based Research and Statistical Analysis (CE) (3)
This course offers hands-on application of basic and intermediate statistical concepts to business models and community-based projects. Analysis techniques include descriptive statistics, probability theory and distributions, sampling, survey design, hypothesis testing, nonparametric tests, analysis of variance, and correlation/regression. Students will conduct statistical analysis using SPSS and Excel software.
BUS2000 Management Principles and Organizational Behavior (3)
Studies contemporary organizations and management principles and practices and the application of behavioral and social sciences in the areas of socialization, motivation, group dynamics, leadership, concepts of organizational design, and management functions.
BUS2006 Contemporary Professional Writing (3)
Students will develop analytical skills and practice in writing and editing various documents common in contemporary organizations: letters, e-mails, reports, business plans, presentations, and websites. Social media applications and e-portfolios are explored. While attention is given to diction and syntax, students are expected to have mastered basic writing skills. Fulfills Core Curriculum Upper-Division Writing Requirement.
BUS2008 Legal Environment of Business (3)
Explores how the law is used to resolve potential and actual conflicts of interest in society, including those between and among business, government, individuals, and private institutions. The course evaluates the effectiveness of specific laws, including securities, consumer, employment, and environmental.
BUS2010 Professional Ethics and Social Responsibility (3)
Students learn the relationship between law and morality, develop individual core values, and study various business decision-making models. This course examines major ethical theories and explores the application of those theories to current organizational, economic, and social issues. Case studies and critical thinking are used to enable the student to apply concepts learned to moral issues raised by contemporary professional practices.
BUS2012 Business Leadership (3)
Surveys the major concepts, examples, practices, and theories of organizational leadership with a special emphasis on analyzing and developing one’s own personal leadership skills in a business context.
BUS2016 Change and Conflict Management: Theory and Practice (3) (CDiv)
Surveys the major theories, research, and resources on the origins, significance, and methods of managing and resolving change and conflict in the organization.
BUS2024 Comparative International Management (3) (CDiv)
Examines the impact of cultural influences within the contexts of multinational and transnational organizations through the use of student presentations and project development. The course examines factors that influence perceptions, communication, behavior, and decision-making in various geographical spheres of international business.
BUS2032 Management Planning and Decision-Making (3)
Studies planning and decision-making as rational processes. The course examines the nature and kinds of organizational decisions, behavioral and organizational barriers to effective decisions, and models, tools, and techniques to improve decision-making performance.
BUS2040 Women in Management (3) (CDiv)
Studies contemporary issues and problems facing women in roles as organizational leaders and managers. The course uses recent research and cases to explore personal and organizational barriers and success factors. Appropriate for both women and men.
BUS2048 Human Resource Management (3)
Focuses on staffing functions of job analysis, recruitment, selection, compensation, performance appraisal, training and development, bargaining, negotiation, and equity issues relevant to effective human resource planning.
BUS2056 Human Relations Management (3)
Prerequisite: BUS 2000
The course is based in applied social psychology and is aimed at increasing knowledge of effective individual, group, and team practices in management. Through experiential exercises and discussions, participants in the course explore group dynamics as well as personality and relationship theory. The work required for upper-division credit will differ in both quantity and quality from that required for lower-division credit.
BUS2078 Facilitation: Skills for Successful Meeting Management (.5)
This course will cover the basic tenets of skillful facilitation and meeting management strategies. Students will learn and understand the role, purpose, qualities, and characteristics of a successful facilitator in workplace meetings. Key tools and techniques, consensus building, and group process strategies will be introduced.
BUS2079 Workplace Coaching Skills (.5)
This course will teach key coaching skills applicable to a wide range of roles and workplace settings. Students will learn and understand qualities and characteristics of a successful coach and the distinction between coaching, mentoring, and counseling. Key coaching tools and techniques will be explored.
BUS2104 Economics of Environment (3)
This introductory course in environmental economics emphasizes the use of basic tools of economics to study and analyze the sources of environmental problems and the implications of environmental policies. Topics include implications of the resource pricing process, sustainable development, and contemporary issues.
BUS2108 Comparative Capitalist Systems (3)
Gives an overview of the development, major theorists, and principles underlying the various economic systems. Specific topics include capitalism, mercantilism, socialism, and communism.
BUS2116 Economic Development of Less Developed Countries (CDiv) (3)
Introduces the concept and measurement of development and some theories devised to explain it. The course examines the culture and institutions of various less developed countries, their policies, strategies, and values.
BUS2124 International Economics (3)
A study of international trade and capital flows. The impact of international economic policies on domestic and world welfare is examined. Topics include theory of Comparative Advantage, gains and losses from trade, trade policies, balance of payments, determination of exchange rates, and the international monetary system.
BUS2200 Business Cycle Accounting Concepts (3)
Prerequisites: BUS1232, MTH1114
Utilizing accounting software, implementing internal control within a firm, creating an audit trail that conforms with Generally Accepted Accounting Principles (GAAP), raising money for a firm utilizing debt and equity, and financial planning and budgeting for the firm.
BUS2201 Commercial Law (3)
This course focuses on the legal theory and mechanisms designed to facilitate commercial transactions within our society. Areas covered in the course include those dealing with integral aspects of business transactions, business organizations, contract and sales law, commercial paper, and secured transactions.
BUS2202 Intermediate Accounting I (3)
Study of the development of accounting principles, concepts, theories, and professional practices. Topics include processing and reporting financial transactions and information relating to the content and structure of financial statements; revenue and expense recognition; time value of money and its application in an accounting framework; and current assets and current liabilities.
BUS2204 Intermediate Accounting II (3)
Continuation of Intermediate Accounting I. Topics include acquisition and disposal of plant assets, intangible assets, long-term liabilities, stockholders' equity, compensation, deferred income taxes, pension, and leases.
BUS2208 Accounting for Managers (3)
This course teaches students, as users of financial information, both financial and management accounting topics. It concentrates on financial statements interpretation and analysis, planning and control, cost-volume profit relationships, and investment decisions. Assists the student in understanding accounting’s role in organizational governance, marketing, budgeting, and operating decisions.
BUS2210 Federal Income Taxation I (3)
Introduces fundamentals of federal taxation as they apply to tax entities, including individuals, corporations, and partnerships. Primary emphasis of the course is on taxation of individuals. Topics include inclusion and exclusion from gross income, itemized deduction, business deduction, gains and losses, depreciation and cost recovery, and tax computation. Both tax planning and tax preparation are stressed.
BUS2211 Federal Income Taxation II (3)
This is the second federal income tax course. This course enables students to acquire additional knowledge beyond the introductory course. Primary emphasis is on federal income tax treatment of business corporations and partnerships. Tax policy issues and planning implications for businesses and their owners are examined.
BUS2212 Cost Accounting (3)
A study of the principles and procedures of cost analysis and control and its use as a tool of management. Topics include budgeting, standard cost, variance analysis, performance evaluation, process costing, cost allocation, joint-product costing, by-product costs, and cost behavior pattern. The role of cost accounting in decision-making and planning is examined.
BUS2214 Advanced Accounting (3)
A continuing in depth study of accounting concepts, theories, and practices relative to external financial reporting. Topics include preparation of consolidated financial statements, accounting in the international environment, accounting formation and liquidation of the partnership, and corporate form of business.
BUS2216 Business Analysis Using Spreadsheets (3)
Prerequisite: BUS1232, MTH1114
Addresses critical business problems via quantitative routines and electronic spreadsheets. Students will learn market survey techniques and the use of spreadsheets to analyze results.
BUS2218 Auditing (3)
Study of the principles and techniques of auditing. Topics include Generally Accepted Auditing Standards (GAAS), ethics, legal environment, internal control, fraud and evidence gathering, and statistical sampling.
BUS2222 International Accounting (3)
This course provides students with a basic understanding of International Financial Reporting Standards (IFRS) and its similarities and differences with U.S. GAAP. International accounting harmonization, transfer pricing, and foreign currency translation are covered.
BUS2224 Corporate Finance (3)
Prerequisites: BUS1100, MTH1225, BUS1220
Introduction to the field of finance, including principles, techniques, and uses of finance as a business function. Study of financial information and analysis, valuation of future cash flows, valuing stocks and bonds, and capital budgeting. Focuses are on financial decision-making process and applications of NPV, IRR, and other investment rules. A financial calculator is required for this class.
BUS2228 Financial Analysis/Modeling (3)
A continuation of study in the field of finance, covering risk and return analysis, long-term financing strategies, and short-term working capital management. Spreadsheet modeling techniques will be utilized.
BUS2240 Money, Markets, and Financial Institutions (3)
Gives an introduction to the principles of money, banking, and financial markets. The course considers the processes and instruments by which transaction costs are minimized as financial institutions and markets create value by transferring funds from savers to users.
BUS2244 Corporate Governance (3)
Considers the issues encountered by the public corporation that result from the separation of ownership and control, which may lead to management’s failure to perform for the benefit of stockholders, creditors, and society. Surveys the provisions of the federal Sarbanes-Oxley Act of 2002. Examines the role of the corporation, methods to monitor managers’ performance, and incentives to align their interests with stakeholders.
BUS2248 International Finance (3)
Examines international financial issues and operations, including balance of payments analysis, impact of tax policies, theories of trade, tariffs, quotas, bills of exchange, and short- and long-term international financing.
BUS2250 Personal Financial Planning (3)
Gives an overview of the fundamental concepts and practices of financial management and planning for the individual. Specific topics include budgeting, goal-setting with controls, asset management, tax planning, and portfolios. The amount of work required for upper-division credit will differ in both quantity and quality from that required for lower-division credit.
BUS2286 Special Topics in Accounting (1-3)
This course is devoted to current issues in Accounting.
BUS2300 Marketing Principles (3)
Surveys the activities involved in transferring goods and services from producers to consumers. Strategic decisions concerning product, pricing policies, promotion, and channels of distribution are studied.
BUS2304 Market Analysis and Research (3)
Surveys methods for obtaining, analyzing, and interpreting results of research designed to help organizations make critical marketing decisions. The course covers the use of both primary and secondary sources of marketing information as well as current methods in research design, measurement, data collection, and analysis.
BUS2316 Consumer Behavior (3)
Covers in depth the culture, psychology, motivation, and decision process of the consumer.
BUS2324 Channel Marketing (3)
Addresses issues in designing and managing marketing channels, including direct marketing. Explores channel conflict, slotting allowances, privacy of personal data, and new developments in retailing.
BUS2328 Service Marketing (3)
This course teaches students how to effectively build and manage a market-driven service brand. Topics covered will include unique characteristics of service offerings, relationship building, and the pricing, branding, and communication of service offerings.
BUS2332 International Marketing (CDiv) (3)
Studies strategic issues in marketing products and services across national borders. Examines cultural, legal, ethical, and economic constraints.
BUS2335 International Business (3) (CDiv)
Offers an overview of International Business. In this course, international finance and management, international trade, and international investments are considered within the framework of international economics and institutions.
BUS2336 Market Mapping Management (3)
Course focuses on planning and decision-making for potential markets, expansion of existing markets, products, and services using multiple sources of geographic, demographic, and economic data available through the use of the GIS (Geographic Information System).
BUS2340 Entrepreneurial Management and Marketing (3)
Prerequisites: BUS2000, BUS2300
Focuses on policy formulation and implementation in smaller firms. Topics include theories of entrepreneurship, startup and acquisition analysis, and financial, personnel, and marketing issues relevant to effective small business management.
BUS2348 Finance and Marketing for a New Business Venture (3)
Prerequisites: BUS2224, BUS2300
Utilizes a business plan perspective to understand how to analyze the profit potential, to identify sources of capital, and to determine the sales, marketing, and distribution channels needed for success of a new business venture.
BUS2356 Sales and Sales Management (3)
Addresses selling as a basic human behavior and studies techniques and methodologies to support this concept. Analyzes selling and customer buying cycles, relevant motivational factors, and management of the sales force.
BUS2364 Advertising (3)
Examines the role of advertising in strategic promotional mix. Topics include consumer, business-to-business, not-for-profit, and global advertising issues.
BUS2372 Business to Business Advertising in a Technology Environment (3)
Examines the role of the advertising of goods and services to business and institutions, using electronic tools to conduct research, identify objectives, and design strategy with a focus on the high-technology environment in our community.
BUS2600 Operations and Information Technology Systems (3)
Provides an overview of business information systems and a survey of technical components within systems with a focus on the implications for business professionals.
BUS2608 Telecommunications Management (3)
Surveys contemporary communications technology and the impact on the organization, including advances in integrated systems, regulatory challenges, networks, and the role of the manager in a telecommunications environment.
BUS2616 Project Management (3)
Focuses on planning, organizing, and implementing complex projects: project initiation, planning, organizing, staffing, scheduling, monitoring and control, conflict management, cost effectiveness, quality, software tools for project management, team processes, and leadership styles.
BUS2980 Business Policy (BS Capstone) (3)
Prerequisite: Completion of all major Core course work
This capstone course integrates skills and knowledge attained through previous business courses in a case-method seminar that requires students to evaluate a firm's condition, formulate policy, and determine strategy to be pursued.
BUS2980W Business Policy (BS Capstone) (3)
Prerequisite: Completion of all major Core course work
Writing-intensive version of BUS2980 in which 1 of the 3 units may be applied to the Upper-Division Writing requirement.
BUS2986 Special Topics (1-3)
A course to be utilized for seminars and special lectures in topics that are not offered on a regular basis. The course will address a specific need, a current interest, and/or a trend in the field pertaining to the program’s curriculum. Consult syllabus as content will vary from semester to semester depending on the research interests of the faculty member teaching the course.
BUS2990 Internship (CE) (3)
Prerequisite: Senior status or by permission of Program Director
Provides students with the opportunity to work in an industry to gain career-related experience. The internship will require 120 to 150 hours during which students will acquire further industry knowledge and develop skills necessary for professional advancement (course may be repeated up to a maximum total of 6 units of credit).
BUS2994 Teaching Assistant (1-3)
Prerequisites: Consent of instructor and junior or senior status
Provides an opportunity for advanced students to earn credit for assisting instructors.
BUS2999 Independent Study (1-3)
Prerequisite: By permission of Program Director
Provides an opportunity for independent study or research under the direction of an instructor. See Undergraduate Policies and Procedures section on Independent Study.
BUS4000 Organizational and Management Theory (3)
A systematic and experimental approach to the analysis of structural components of organizations as well as the behavior of people in them from private to public and nonprofit organizations. The purpose of the course will be to provide the student with a thorough understanding of management theories, contemporary management application issues, and organizational models as they relate to organizational culture and structure.
BUS4008 Entrepreneurship (3)
Prerequisites: BUS4108, BUS4400
Evaluates new venture ideas and their conversion into operating entities. Examines the various stages of development of a new firm from concept to establishment. Explores innovation and the use of entrepreneurship within the established, larger organization. Integrates the disciplines of marketing, finance, operations, and organizational behavior to achieve a focused businesses strategy and plan. Provides a structured approach to understanding the value of new ventures.
BUS4010 Introduction to Public Administration (3)
Provides a conceptual foundation in public administration with an examination of the nature, scope, structures, functions, and challenges facing today's public sector administrative professionals.
BUS4016 Contemporary Issues in Public Administration (3)
This course investigates contemporary issues in public administration with a focus on evaluating the effectiveness of governmental policies, processes, and policy management techniques. Includes an examination of the role of society in shaping public institutions and how these institutions influence and structure public policy-making and administration.
BUS4020 Community-Based Research and Analysis (3)
Students gain applied research skills to engage in research for the purpose of benefiting a community organization or addressing a public issue. Topics will survey various scientific methods of inquiry, methodology, and procedures for analyzing and interpreting data and presenting results to address a policy or community-specified need.
BUS4024 Research Methodology (3)
Prerequisites: MTH2502, BUS4000
Develops concepts and procedures relating to decision-making to achieve organizational objectives. Includes application of quantitative and nonquantitative methods to organizational situations, survey analysis, research techniques, and the use of computers and information systems in program development and evaluation.
BUS4040 Legal and Ethical Dimensions of Business (3)
Studies the legal, ethical, and value dimensions of the business enterprise. Attention is given to such legal concerns as the court system, regulatory agencies, and specific topics affecting decision-making in commerce. The concept of ethics is viewed from a business perspective while focusing on issues of modern-day legal relevance.
BUS4048 Administrative Law (3)
Examines court decisions affecting administrative law. Topics include jurisdiction, venue, judicial ethics and discretion, abuses, and contemporary problems.
BUS4100 Management Accounting (3)
Introduces methods to utilize financial information for internal line management use. This course extends the study of accounting in the preparation of and the evaluation of management reports to facilitate planning, control, and decision-making. Selected areas of focus include job-order and process costing systems, cost behavior and cost-volume-profit analysis, budgeting, activity-based and standard costing systems.
BUS4108 Corporate Financial Management (3)
Considers the valuation of assets and general problems of asset acquisition, financing, and evaluation of corporate financial performance. Provides application of theory to financial decisions involving cash flow management, capital structure planning, capital costs, and risks involved in short-term and long-term financial decisions.
BUS4116 Auditing (3)
Focuses on the principles, techniques, and procedures of auditing.
BUS4124 Government Budget and Finance (3)
This course focuses on concepts of financial management in the public and private sectors and relates performance in public financial management to notions of public value. Both practical and theoretical dimensions of public sector budgeting, finances, and reporting will be explored.
BUS4132 Investments (3)
Offers a theoretical approach to investment principles, financial market analysis, and products. Topics include efficient market theory, risk and return analysis, various theories of risk with emphasis on modern portfolio theory, equities (stocks), fixed income (bonds), and derivative (futures and options) securities. Students participate in a simulated stock market investment game; online research and trading skills are emphasized.
BUS4140 Derivatives and Risk Management (3)
Studies theoretical and practical applications in derivatives. Topics include forwards, futures, swaps, options, hedging strategies, the random walk (Brownian motion) model of stock prices, the Black-Scholes analytical model, and binomial models. Concepts of real options are introduced to demonstrate how it can be used in corporate finance. Financial risk management techniques are emphasized throughout.
BUS4148 International Finance (3)
Considers the international monetary systems and the development of international financial transactions, including international payments, balance of payments, international liquidity, international portfolios, direct investments, and international financial institutions.
BUS4154 New Venture Finance (3)
Covers the sources, uses, and planning methods for optimally funding a new business venture at various stages of development. Topics such as commercial loans, equity investments, seed capital, venture capital, angel investing, private offerings, and Initial Public Offerings are discussed with an eye toward formulating the continuously evolving mix of financing arrangements needed to sustain the new venture’s growth and development.
BUS4200 Enterprise Information Management Systems (3)
Focuses on how the enterprise uses systems and technology to manage the strategic and operational decision-making for organizations in the private and public sectors. Topics include the role of management information systems in finance, research and development, marketing, production, sales, and the customer support value chain. Knowledge management principles and practices for enabling the strategic alignment and for promoting collaborative problem-solving between virtual enterprise stakeholders are emphasized.
BUS4208 Global Operations Management (3)
Focuses on how the global enterprise manages the goods and services value transformation process in a manner that is aligned with corporate goals and business strategy. A value-based management approach emphasizes the relationships between activities for product/process design, sourcing, production, delivery, and support using an integrated strategic planning and performance measurement framework.
BUS4216 Enterprise Performance Management (3)
Focuses on managing corporate operational performance in a real-time enterprise, using holistic practices aligned with business goals and strategy. Adaptive enterprise system process management and decision-making is emphasized. Course work includes business case analysis with a Balanced Scorecard performance measurement system.
BUS4224 Managing Information Systems (3)
Focuses on how to evaluate, design, and select information systems that support an organization's knowledge-management goals. Includes knowledge management, information system analysis, design and implementation, selection criteria, current and advancing technology, strategic objectives, business processes, reengineering systems, database management systems, decision support, and data mining.
BUS4232 Business Telecommunications: Data, Voice, Multimedia (3)
Focuses on how to research, evaluate, and select telecommunication technology and processes to manage complex, dynamic projects. Students review how to analyze, design,
architect, and implement telecommunications systems. Current and advancing network technology, distributed processing, global communications, security, and legacy system reengineering are discussed.
BUS4240 Project Management (3)
Focuses on how to plan, organize, and implement complex projects. Project initiation, planning, organizing, staffing, scheduling, monitoring and control, conflict management, cost effectiveness, quality, software tools for project management, team processes, and leadership styles are emphasized. Students implement a team project.
BUS4248 Global Management of Virtual Teams (3)
Focuses on how to organize and lead working groups separated by time, distance, or organizational affiliation. Evaluation of collaboration tools, content management applications, and business process management solutions provide a technology framework. Development of collaborative processes with enabling technologies to support departmental and cross-functional teams for intracompany scenarios as well as intercompany teams in a value chain that forms a virtual enterprise is emphasized.
BUS4256 Technology and Innovation (3)
Innovation models and the conceptualization, design, and application of new technologies from an end-consumer and business consumer perspective are studied with an eye toward providing a strategic business framework for innovative products, processes, and outcomes. Organizational and environmental conditions for optimal innovation are studied as well.
BUS4300 Systems Management (3)
Focuses on how to identify important system elements of a project, including how to clarify boundaries, relations, and dynamics of organization systems. Operations research, systems thinking, the learning organization, strategic planning, organizational structure, systems dynamics, and socio-technical designs are considered.
BUS4308 Business Systems Modeling (3)
Focuses on how to design, model, and simulate systems to forecast behavior based on business and organizational strategies, policies, and procedures. Develops insight into the relationship of system structures such as queues, inventories, goal-seeking, and feedback process loops. Students practice techniques for working with client teams and create simulations of real systems.
BUS4316 Sustainability: Local and Global Management (3)
Examines organizational conceptions of sustainability, strategic approaches to value creation, and the challenges toward economic performance, social justice, and environmental quality. Sustainable development involves leading change; dealing with the environmental consequences of products, processes, and operations from cradle to grave; and improving every facet of the enterprise.
BUS4324 Distribution and Supply Chain Management (3)
This course introduces the principles, concepts, and analytical tools of distribution and supply chain management. It is designed to address the key operations and logistical issues in manufacturing and service organizations as well as analysis of inventory control, distribution management, and multi-plant coordination.
BUS4332 Decision Support: Forecasting and Optimization (3)
Focuses on how to enrich project decision-making through project forecasting and quantitative analysis. Operations research topics, including forecasting, decision trees, linear programming solutions for network, schedules, and resource optimization, are studied.
BUS4400 Market Planning and Analysis (3)
Studies the application of marketing as an integrative process. Topics include analysis of markets, planning and product strategies, and developing a balance in marketing decisions that considers prices, channels of distribution, promotional concerns, competition, and other factors.
BUS4404 Consumer Behavior (3)
Explores the culture, psychology, motivation, and decision processes of consumers.
BUS4408 Marketing Research (3)
Focuses on the management of the marketing research process. This course provides an in-depth understanding of the methods and procedures involved in marketing research and its role in the decision support system. Emphasis is placed on market research projects, student discussions, and research team presentations.
BUS4416 Business-to-Business Marketing (3)
Considers individual and corporate buying behavior from a management perspective. The key differences between business and consumer markets, including market structure and demand, the nature of the buying unit, the types of decisions, and the decision processes, are explored. Topics addressed in detail are the organization of buying centers, buying decision processes, problem recognition, need descriptions and prioritization, producer specifications, supplier relationships, and performance and standards requirements.
BUS4420 Digital Marketing (3)
Social network applications are being used today to integrate and coordinate marketing communications, including advertising, PR personal selling, direct marketing, market research, and sales promotion. An exploration of this interplay will constitute the foundation of the class. We will explore the effect of social media on traditional marketing disciplines and how they work together.
BUS4424 Advertising and Promotion (3)
Gives an in-depth analysis of advertising strategy and execution processes. The psychology of advertising, project planning strategies, return on marketing investment measurement, and promotional tactics are considered in detail. The course emphasizes the creation of a phased advertising campaign portfolio project in which students fulfill both client and agency roles.
BUS4432 International Marketing (3)
Concentrates on the development and application of the knowledge and skills required to manage the marketing process effectively in various cultural environments. Among the topics covered are sources of competitive advantage in the international arena and international market structure analysis.
BUS4440 Spatial Analysis (3)
For future leaders who need spatial technology to inform business and public sector decision-making. Course work involves geographic information systems (GIS) applications to practical problems of retail service, public works management, public safety planning and reporting, land-use planning, and economic development. The course also reviews issues of how GIS can be used by organizations to support management analysis.
BUS4448 Copywriting (3)
Students learn to write effective advertising and promotional copy in a wide variety of media, including print, broadcast, and online/Web/social media. Media-relevant writing skills, differences between copy across media, messaging strategies, and execution alternatives are covered.
BUS4500 Leadership Concepts (3)
Gives an historical and philosophical approach to leadership, identification of personal goals and leadership behaviors in administration, and understanding group dynamics and group leadership. The course is organized as a laboratory for self-study of the individual as a leader and for development of personal leadership strategies.
BUS4508 Human Resource Management (3)
Offers an overview of the personnel function, emphasizing professional responsibilities for employment, compensation, employee and labor relations, benefits administration, legal compliance matters, and human resources planning.
BUS4516 Managing Diversity (3)
Considers the specific issues concerned with managing a diverse workforce and clientele; ethnicity, class, religious beliefs, age, gender, sexual orientation, and learning or physical disabilities will be considered.
BUS4524 Labor/Management Relations (3)
The managerial perspective on Labor law, union organizing, campaigns, and negotiations are studied with a view to the development of labor policies. The case method and lecture/discussions are used.
BUS4532 Conflict Management (3)
Focuses on theoretical and practical analysis of principles and processes for the management of conflict in employment relationships. Provides a framework for understanding and developing skills and techniques for the identification, prevention, and resolution of conflict in workplace relationships; explores the design of effective conflict management systems.
BUS4540 Recruitment, Training, and Development (3)
Focuses on staffing needs and how to meet them, interview techniques, assessment of candidate potential and placement, assessment of training needs and means of developing effective training programs, and career planning and management.
BUS4548 Public Finance and Grant Writing (3)
Students learn about public finance alternatives, the fundraising process, and how to write effective grant proposals for funding social ventures. The grant-writing process, nonprofit governance, issues of fiduciary responsibility, and reporting are covered.
BUS4556 Social Enterprise (3)
This course is for students wishing to launch a real-life nonprofit organization that supports the improvement of public welfare. Students learn how to write an effective program/organization proposal that serves as an organizational mission statement, operations guide, and valuable tool in the funding process.
BUS4980 Business Policy (MBA Capstone) (3)
Prerequisite: Completion of all major Core course work
This course is used to integrate and apply the knowledge gained from previous courses with an emphasis on strategic planning, strategy formulation and implementation, analysis of industry and competitive firms, assessment of internal strengths and weaknesses, and the formulation of alternative strategies.
BUS4981 Public Policy (MPA Capstone) (3)
Prerequisite: Completion of all major Core course work
This course is used to integrate and apply the knowledge gained from previous courses with an emphasis on public administration environments, management strategies, ethical decision-making in public agencies, and public policy-making strategies.
BUS4982 Project Systems Analysis (MSM Capstone) (3)
Prerequisite: Completion of all major Core course work
This course is used to integrate and apply the knowledge gained from previous courses with an emphasis on how to analyze and plan a project and how to select and use systems
management methods and tools on a professional project. Project planning, analysis, and design; organization, project, and individual goals; processes and performance data/information flow and system structure; and measurement of project quality and success are emphasized.
BUS4986 Special Topics (1-3)
Prerequisite: Consent of advisor
A course to be utilized for seminars and special lectures in topics that are not offered on a regular basis. The course will addresses a specific need, a current interest, and/or a trend in the field pertaining to the program’s curriculum. Consult syllabus as content will vary from semester to semester depending on the research interests of the faculty member teaching the course.
BUS4999 Independent Study (1-3)
Provides an opportunity for independent study or research under the direction of an instructor. Refer to the Graduate Policies and Procedures section of the Catalog to apply for Independent Study.