Communication
 |
Close interaction with students |
The Department of Communication offers a BA in Communication and a Minor in Communication. Both major and minor are interdisciplinary and grounded in the liberal arts.
Bachelor of Arts: Communication
| Prerequisites | Units | |
| CM010 | Introduction to Communication | 3 |
| CM011/111 | Oral Communication | 3 |
| CM012/112 | Communication Technology | 3 |
| GB001 | American Business: Foundations and Practice | 3 |
| Total Prerequisites | 12 | |
| Major Requirements | Units | |
| AR108A or AR125 |
Media Graphics Photography |
3 |
| CM018/118 | Writing for the Media | 3 |
| CM/EN107 | Technical Writing | 3 |
| CM109 | Web Communication | 3 |
| CM120 | Corporate Communication | 3 |
| CM130 | Media, Politics, and Society | 3 |
| CM140 | Video Production | 3 |
| CM160 | Communication Internship | 6 |
| CM198 | Senior Seminar | 3 |
| MK160 | Marketing Principles | 3 |
| One elective course in Communication | 3 | |
| Total Major Requirements | 36 | |
| Other Degree Requirements* and General Electives | 76 | |
| *Other degree requirements include Core Curriculum Requirements and General Degree Requirements (e.g.,Career Development, U.S. History). | ||
| Total Unit Requirement | 124 | |
Minor Requirements: Communication
| The minor in Communication combines well with majors in English, Business, Psychology, Political Science, or Theatre Arts. Students are required to take a minimum of 12 units. | ||
| Required Courses | Units | |
| CM010 | Introduction to Communication | 3 |
| CM011/111 | Oral Communication | 3 |
| A minimum of two courses chosen from the following: | 6 | |
| CM109 | Web Communication (3) | |
| CM118 | Writing for the Media (3) | |
| CM120 | Corporate Communication (3) | |
| CM125 | The Holocaust (3) | |
| CM128 | Media and Sports (3) | |
| CM130 | Media, Politics, and Society (3) | |
| CM140 | Video Production (3) | |
| CM172 | Public Relations (3) | |
| CM195 | Special Topics in Communication (3) | |
Communication Courses
If a course is listed both as lower-division and upper-division, a separate syllabus is required for each. The amount of work required for upper-division credit will differ in both quantity and quality from that required for lower-division credit.
AR108A Media Graphics (3)
See Art listings for course description.
AR109 Elements of Web Design (3)
See Art listings for course description.
AR125 Photography (3)
See Art listings for course description.
CM010 Introduction to Communication (3)
A survey of media including broadcast, print, radio, film,
and Internet. Students learn critical
approaches to media messages and media ethics.
CM011/111 Oral Communication (3)
Students develop as confident and effective speakers and learn organization
of researched information from a variety of sources for informative
or persuasive goals. Course methodology includes group discussions,
extemporaneous presentation of prepared speeches, and critical analysis
of outside speeches.
CM012/112 Communication Technology (3)
This hands-on course is taught in the Macintosh computer lab. Students
learn desktop publishing skills using
software, such as InDesign and Photoshop, for document design for
internships, personal and classroom use, and on the job. Special attention is
paid to the mechanics and psychology of design in print and web
publications.
CM018/118 Writing for the Media (3)
This intensive writing course, taught in the Mac computer lab, expands
traditional journalism to include writing for other electronic media.
This course covers the mechanics of effective writing for various
media: identifying the story, collecting data, writing under deadline,
and journalistic ethics and applications to media as they meld onto
the Internet. This course is especially suitable for those interested
in careers in public relations or marketing. Cross-listed with EN018/118.
CM018L/118L Journalism Lab The Argonaut (1-3)
Produces the campus newspaper, The Argonaut, which provides
hands-on instruction in all aspects of newspaper production including
news, editorial and feature writing, editing, layout, design, and
advertising design and sales. May be repeated for credit. This is a writing intensive course. Cross-listed
with EN018L/118L.
CM107 Technical Writing (3)
Emphasizes clear, succinct writing. Fundamentals of preparing
technical documents such as memos, letters, and proposals are studied.
Analytical decision-making in the writing process and teamwork are developed. Cross-listed with EN107.
CM109 Web Communication (3)
Students create Web sites with text and graphics. Textual requirements
of electronic media, principles of visual communication, basic HTML,
models for project development, and implications of the World Wide
Web as a communication medium are emphasized. This class is part
of the Web Design Interdisciplinary Minor.
CM115 Change and Conflict Management: Theory and Practice (3)
Prerequisite: MG196.
Cross-listed with MG115. See Business Administration listings for course description.
CM119C The Bohemian (1-3)
Cross-listed with EN120C. See English listings for course description.
CM120 Corporate Communication (3)
Provides in-depth study of internal and external communication in
companies, including public relations, advertising, integrated marketing
and media relations, and crisis and issue management. The course
includes lectures, case studies and guest speakers. Cross-listed
with MG120.
CM125 The Holocaust [CDiv] (3)
Provides a history of anti-Semitism, racist ideology of National
Socialism, the death camp experience, propaganda analysis, and media
usage of the Third Reich and psychological strategies of survivors,
perpetrators, and bystanders. Responses of Christians, Jews, and
the student's individual response are compared. Guest speakers include
survivors and Jewish and Christian clergy. Applications are made
to contemporary genocide. Cross-listed with RS125.
CM128 Media and Sports (3)
Focuses on producing, marketing, and advertising sports to the media.
Impact of sports media on culture and society is studied. Advertising
and public relations strategies in professional and collegiate sports
and fitness industries are discussed. Cross-listed with MK128.
CM130 Media, Politics, and Society (3)
Focuses on effects of mass media on society and the conflicts that
arise in the political, social, legal, cultural and economic arenas.
How the media presents political leaders and the national issues
that shape society are examined. Emerging new media are critically
analyzed for persuasive content.
CM140 Video Production (3)
Focuses on creative and technical requirements needed for planning
a successful video production for broadcast, Webcasting, or CD-ROM.
Also covered are production, setup, camera movements, composition,
lighting and sound techniques, and nonlinear editing.
CM143 Newswriting (3)
Focuses on learning the craft of news writing, including reporting, interviewing, composing a variety of leads, gathering quotes, brevity, specificity, fact-checking and ethics. Uses a workshop approach to wordsmithing and graceful writing. This is a writing-intensive course.
CM149T Teaching Assistant (1-3)
An opportunity for advanced Communication students to earn credit
for assisting instructors.
CM156 Interpersonal and Intercultural Communication [CDiv] (3)
Cross-listed with PY156 and SO156. See Psychology
listings for course description.
CM160 Communication Internship (6)
Designed to prepare students
for jobs in the workforce, this on-the-job practicum provides students
with the opportunity to receive specialized training in the career
field of their choice. Students put theories and skills to work
on selected projects agreed upon by the student and her/his supervisor.
Communication students complete two three-unit internships
of 120 to 150 hours each: one in a "for-profit" concern and one in a "nonprofit" concern.
CM161 Persuasion and Presentation (3)
Persuasion is understood both in its interpersonal and rhetorical
dynamics. Focuses on advanced public speaking using presentation
software to support persuasive presentations. Students learn effective
persuasive strategies applicable to professional and corporate settings.
Students integrate researched information from a variety of sources
to create and present compelling presentations for a variety of
persuasive purposes. Cross-listed with MG161.
CM172 Public Relations (3)
Focuses on writing as a tool for developing effective media relations through press releases, press kits, newsletters, direct mail, flyers, and crisis management. Cross-listed with MK172.
CM175 Acting for the Camera (3)
Cross-listed with TA175. See Theatre Arts listings for course description.
CM180 Foundations of Leadership and Teamwork (2)
Increasingly unpredictable environments now require leaders and
teams to learn rapidly and change quickly. This course focuses on
lateral and vertical leadership, team building and performance,
and team leadership. We examine concepts and build skills through
team projects, class discussions, problem- solving, case studies,
and role-playing. Cross-listed with ED180.
CM195 Special Topics in Communication (3)
Designed to address current issues in communication. May be repeated
for credit.
CM198 Senior Seminar (3)
This capstone course helps students integrate and build on prior
learning in communication for future application either in graduate
school or in the workforce.
CS109 Advanced HTML and Scripting for the Web (3)
See Computer Science listings
for course description.
GB001 American Business: Foundations and Practice (3)
See Business Administration
listings for course description.
ID109 Web Design Project (3)
See Interdisciplinary listings for course
description.
MK160 Marketing Principles (3)
See Business Administration
listings for course description.