Catalog

Master of Business Administration

Jordan Holtzman
Program Director
(650) 508-3637
(510) 375-1348
jholtzman@ndnu.edu

The Master of Business Administration (MBA) degree program at NDNU offers students a scholarly environment focused on fostering innovation, superior management, and leadership competencies through the practice of analytical decision-making. Our MBA program is structured to encourage the development of professional skills recognized as essential in today’s business environment, including strategic thinking, interpersonal communication, critical decision-making, global business management, leadership, leveraging technological advances, serving global markets, systems thinking, problem-solving, ethics, and corporate social responsibility. The program combines theory with practice in order to explore the evolving nature of managerial practices in an increasingly technology-driven, globalizing business environment. Students also develop a thorough understanding of social and political factors that enhances their study of management.

Learning Outcomes

  • Students will be able to understand, analyze, and communicate global, economic, legal, and ethical aspects of business.
  • Students will be able to demonstrate effective leadership and collaboration skills needed to make business-critical decisions and accomplish functional, organizational, and professional goals.
  • Students will be able to demonstrate written and oral communication and information literacy competencies that support the effectiveness of strategic planning, marketing, and operational activities.
  • Students will be able to evaluate and apply the effective use of technology to optimize business performance.
  • Students will be able to develop comprehensive solutions to business problems by synthesizing and evaluating information using qualitative and quantitative methods of reasoning and analysis.
  • Students will be able to apply the NDNU Hallmarks (community engagement and social justice) to course curriculum.

Admission Information

Fully admitted students will need to meet the following requirements:

  1. A four-year bachelor's degree from an accredited institution
  2. A cumulative grade point average of 2.5 or better
  3. Two academic and/or professional recommendations
  4. Work experience is preferred.
  5. A personal interview with the Program Director may be required.
  6. The satisfactory completion of undergraduate course work in financial accounting, statistics,macroeconomics, and microeconomics

International students should also refer to the general graduate admission requirements.

Program Requirements

The MBA program requires 36 semester units of graduate course credit:

  • Core — 24 units
  • Concentration — 12 units
  • Foundation — no credit

Foundational Knowledge
Students in the MBA program are required to have a foundational knowledge that will facilitate learning advanced concepts. Foundation courses may have been taken in an undergraduate degree program or subsequent to the completion of the bachelor’s degree and must be completed with a grade of C or better. If the courses have not been completed prior to admission, students can still be admitted conditionally but must complete the undergraduate equivalent of these requirements early in their program of study. The following are the required MBA foundation courses:

  • Financial Accounting
  • Macroeconomics
  • Microeconomics
  • Statistics

MBA Core Courses
These courses are designed to prepare students in the functional areas traditionally comprising the field of Business Administration. Students must complete all of the Core Courses.

Core Major    Units
   
BUS4000                     Organizational and Management Theory        3
BUS4040                     Legal and Ethical Dimensions of Business  3
BUS4100                     Management Accounting     3
BUS4108                     Corporate Financial Management           3
BUS4200                     Enterprise Information Management Systems      3
BUS4208                     Global Operations Management       3
BUS4400                     Marketing Planning and Analysis    3
BUS4980                     Business Policy (Capstone)        3
   
 Total Core Units    24

Areas of Concentration
In addition to Core courses, all MBA students are required to take an additional 12 graduate units. Students concentrating in Finance, Human Resource Management, or Marketing must take at least 9 units from the approved course list for the chosen concentration. The remaining 3 units may be satisfied by any BUS graduate elective approved by the graduate program advisor. Students concentrating in Media and Promotion must take all 12 units from the approved course list for that concentration. (Please note that acceptance into the Media and Promotion concentration requires satisfaction of additional criteria.**) Students desiring a broader study can elect to pursue a general concentration and select any 12 units of electives approved by the graduate program advisor.

Finance
BUS4124                     Government, Budget, and Finance
BUS4132                     Investments
BUS4140                     Derivatives and Risk Management
BUS4148                     International Finance
BUS------                       Elective

Human Resource Management
BUS4508                     Human Resource Management*
Plus 9 units from the following:                                                                                             
BUS4516                      Managing Diversity
BUS4524                      Labor Management Relations
BUS4532                      Conflict Management
BUS4540                      Recruitment, Training, and Development
BUS------                        Elective
*BUS4508 is required for this concentration.                                                    
  
Marketing
BUS4008                     Entrepreneurship
BUS4404                     Consumer Behavior                                                                            
BUS4408                     Marketing Research
BUS4420                     Digital Marketing
BUS4424                     Advertising and Promotion
BUS4432                     International Marketing
BUS4440                     Spatial Analysis for Policymakers
BUS------                      Elective

Media and Promotion **
BUS4404                     Consumer Behavior
BUS4408                     Marketing Research
BUS4420                     Digital Marketing
BUS4424                     Advertising and Promotion
BUS4448                     Copywriting
**The following are required by the Program Director from students applying to this concentration:

  • Statement of purpose
  • Copywriting Aptitude Test
  • Evidence of academic ability based on undergraduate achievement and on performance to date at NDNU

General Concentration                                                                                                        

Any 12 units of Business electives approved by the graduate program advisor.