Ralston Hall

Rodney HeisterbergRodney Heisterberg, Ph.D.

Professor of Business and Management

Education

Dr. Heisterberg holds BS, MS, and Ph.D. degrees from Purdue University studying industrial engineering, computer science and business administration.

Courses Taught

  • BUS 4200 Enterprise Information Management Systems
  • BUS 4200 Global Operations Management
  • BUS 4216 Global Management of Virtual Teams
  • BUS 4248 Enterprise Performance Management
  • BUS 4980 Business Policy

Research and Interests

Dr. Heisterberg has more than 25 years of experience in the fields of information technology and operations management. He conducts research and teaches courses on the application of information technology for enabling strategic management decision-making in digital businesses, virtual enterprises and business ecosystems.

Recognitions

He leveraged a decade of experiences as a virtual enterprise architect for Lockheed Martin, which provided the credentials to be appointed the U.S. industry advisor to NATO. There he continued architecting virtual enterprises for a collaborative ecosystem of multinational government-industry programs. He is known as an international thought leader based on his early work in cloud computing serving as the co-chair of the joint government-industry group that authored the first U.S. standard for providing content management applications Software-as-a-Service.

Professional Affiliations

Dr. Heisterberg is active in the travel industry as a destination and event marketing professional. He conducts research and develops products for delivering visitor experience management solutions including social media and mobile technology featuring marketing apps integrated with streaming video. He serves the Destination Marketing Association International as past chair of the Student Educator Advisory Council, as well as on the Education Committee for online learning programs and the Technology Committee where he is leading initiatives for cloud computing and big data for advanced business analytics.

Community Activities

He is distinguished as an entrepreneur with active business and technology endeavors spanning the past three decades which includes serving in the role of chief technology officer. He performs market research and manages advisory programs that focus on collaborative commerce applications for building Internet communities and digital businesses. Also he is a graduate faculty mentor for NDNU student entrepreneurial leadership activities. In this role of coaching prospective start-ups, he has conducted workshops on developing business plans and investor presentations for undergraduate/graduate student entrepreneurs, as well as advising alumni early-stage ventures.

Publications

As an internationally recognized speaker and writer, Dr. Heisterberg authored the Collaborative Commerce chapter of John Wiley & Sons’ award winning The Internet Encyclopedia in 2004. He contributed a chapter featuring interactive travel marketing solutions for The Handbook for Technology Management that was published by Wiley in 2010.

His latest book entitled Creating Business Agility: How Convergence of Cloud, Social, Mobile, Video, and Big Data Enables Competitive Advantage is planned for publication by Wiley in Summer 2014. It provides a game plan for integrating technology to build a smarter, more customer-centric business. Using a series of case studies as examples throughout, the book describes the agility that comes from collaborative commerce, and provides key decision makers the implementation roadmap they need to build a successful business ecosystem. The focus is on Business Agility Readiness in terms of the five major changes affecting the information technology landscape, and how data-driven delivery platforms and decision-making processes are being reinvented using digital relationships with a social business model as the consumer world of technology drives innovation and collaboration.