<?xml version="1.0" encoding="UTF-8"?><item href="/articles/forbes/how-to-prevent-a-pr-crisis-20-comms-leaders-share-their-no-1-rule.html" dsn="news"><type>News</type><featured/><pubDate>07/08/2025</pubDate><title>How To Prevent A PR Crisis: 20 Comms Leaders Share Their No. 1 Rule</title><author>Forbes - Featuring Kurt Allen</author><image><img src="/articles/forbes/kyallen@ndnu.edu.png" alt="Kurt Allen"/></image><caption/><description>Lead With Transparency To Build Credibility Truth builds trust. Most PR crises don’t erupt because something bad happened; they erupt because a co...</description><tags><tag>Forbes</tag></tags></item>