Articles
Beyond AI Adoption: The Marketing Metrics...
September 3, 2026 | By Forbes - Featuring Kurt Allen
AI Amplification Rate One of the most valuable new metrics is AI amplification rate, the percentage increase in qualified business outcomes genera...
19 Common Challenges Comms Teams Face...
August 27, 2026 | By Forbes - Featuring Kurt Allen
Fostering Active Participation One of the biggest challenges is maintaining employee engagement beyond the keynote sessions. I've addressed this b...
15 Ways To Leverage YouTube For More...
August 18, 2026 | By Forbes - Featuring Kurt Allen
Build Long-Term Content Value The biggest lesson is to treat YouTube as a long-term content and search platform, not just another social media cha...
How To Use Video As A Full-Funnel Communications...
August 5, 2026 | By Kurt Allen - Forbes
Over the last two decades, video has increasingly become one of the most powerful tools in marketing and communications. It has allowed organizati...