Articles
19 Ways CMOs Can Help Shape A Better...
June 1, 2026 | By Forbes - Featuring Kurt Allen
Creating Cross-Functional Councils With Shared CX Goals CMOs should act as the integrator of the customer journey, aligning teams around shared exp...
20 Roles That Will Define High-Performing...
June 1, 2026 | By Forbes - Featuring Kurt Allen
Connector Of Data, Creative And Strategy The defining role will be the AI orchestrator, which is a hybrid leader who connects data, creative and s...
Building Trust In An Era When Trust...
May 22, 2026 | By Kurt Allen
The Multiple Dimensions Of Trust Building trust is more complex than it used to be. First, the information ecosystem has transformed dramatically...
15 Ways To Turn Customer Feedback Into...
May 12, 2026 | By Forbes - Featuring Kurt Allen
Synthesize Feedback Into Revenue Signals Marketing leaders must turn feedback into evidence, not anecdotes. Synthesize insights into clear themes t...