Articles
18 Tips For Structuring Presentations...
March 6, 2026 | By Forbes - Featuring Kurt Allen
Start With Shared Values And Acknowledged Concerns I recommend starting your presentation by leading with shared values and acknowledged concerns,...
Why Marketing And Communication Leaders...
February 24, 2026 | By Forbes - Featuring Kurt Allen
In 2026, marketing communications sits at the intersection of three powerful forces: technology acceleration, shifting consumer expectations and s...
19 Ways Comms Pros Are Optimizing For...
February 19, 2026 | By Forbes - Featuring Kurt Allen
Shifting From SEO-First To Authority-First Thought Leadership I’m shifting from SEO-first content to authority-first content. Instead of optimizing...
When Immersive Marketing Does (And Doesn't)...
February 9, 2026 | By Forbes - Featuring Kurt Allen
Consider Whether Immersive Marketing Distracts From The Message Immersive marketing works when it deepens understanding or emotional connection, o...