Give Trusted Voices Creative Freedom

B2B brands can make holiday marketing memorable by partnering with influencers who bring genuine expertise and credibility, not simply large followings. In higher education, that can mean alumni, faculty, employers or community leaders sharing authentic stories. Start by identifying a few trusted voices your audience already respects, then give them the freedom to tell a personal story that connects your brand to the season. -Kurt Allen, Notre Dame de Namur University

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