Shifting From SEO-First To Authority-First Thought Leadership

I’m shifting from SEO-first content to authority-first content. Instead of optimizing for clicks, I focus on clearly stated perspectives, original insights and simple frameworks that stand alone without context. AI-generated answers favor content that’s decisive, well-structured and attributable, so the goal is to create material that a search can confidently summarize, quote or recommend. - Kurt Allen, Notre Dame de Namur University

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