I’m shifting content toward crisp, authoritative explanations that directly answer intent-based questions that are structured so AI can easily surface and cite them. By prioritizing clarity, credibility and first-party expertise over keyword volume, we position our brand as the definitive answer, not just another result. - Kurt Allen, Notre Dame de Namur University
AI Search: 20 Strategies To Make Your Brand The Trusted Answer
By Forbes - Featuring Kurt Allen | January 9, 2026

