Forbes
14 Hidden Costs Of GenAI Content Leaders...
May 11, 2026 | By Forbes - Featuring Kurt Allen
Exposure To Errors In Accuracy And Voice One hidden cost is brand risk from subtle inaccuracies or off-voice content. AI can scale output quickly,...
Building Trust In An Era When Trust...
April 29, 2026 | By Kurt Allen
The Multiple Dimensions Of Trust Building trust is more complex than it used to be. First, the information ecosystem has transformed dramatically...
18 Ways High-Performing Marketing Teams...
March 24, 2026 | By Forbes - Featuring Kurt Allen
Operating At The Intersection Of Speed And Ambiguity High-performing marketing teams burn out at the intersection of speed and ambiguity, always “...
18 Outdated Beliefs About Audiences...
March 16, 2026 | By Forbes - Featuring Kurt Allen
Audiences Follow A Linear Path From Message To Action The belief that audiences are passive and linear, that if you push the right message often e...