Articles
Launching A Career In Marketing And...
September 2, 2025 | By Forbes - Featuring Kurt Allen
Key Points: Leverage AI Wisely: Use AI as a tool to enhance creativity, judgment, and strategy — but never let it replace human thinking. Fail...
Three Strategies Defining The Future...
August 28, 2025 | By Kurt Allen
Key Points: Traditional press releases and outdated tactics are no longer sufficient for modern PR. Personalization must be authentic, ensurin...
20 Timeless Principles To Guide Your...
August 21, 2025 | By Forbes - Featuring Kurt Allen
Key Points: Prioritizing Authenticity: Trends come and go, but authenticity doesn’t. While channels and trends evolve, people respond to messa...
How AI Is Changing Marketing Communicati...
July 29, 2025 | By Kurt Allen
Marketing communications is undergoing a fundamental transformation, driven by the rapid integration of AI. Over my 25-year career, spanning roles...