Articles
18 Outdated Beliefs About Audiences...
March 16, 2026 | By Forbes - Featuring Kurt Allen
Audiences Follow A Linear Path From Message To Action The belief that audiences are passive and linear, that if you push the right message often e...
How To Balance Polished And Authentic...
March 11, 2026 | By Forbes - Featuring Kurt Allen
Ground Every Message In Truth Before Tone Ground messages in truth before tone. Polished language earns clarity, but human language earns trust. W...
18 Tips For Structuring Presentations...
March 6, 2026 | By Forbes - Featuring Kurt Allen
Start With Shared Values And Acknowledged Concerns I recommend starting your presentation by leading with shared values and acknowledged concerns,...
Why Marketing And Communication Leaders...
February 24, 2026 | By Forbes - Featuring Kurt Allen
In 2026, marketing communications sits at the intersection of three powerful forces: technology acceleration, shifting consumer expectations and s...